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SubX

Intervention IxD

 

Challenge

How to encourage people to do physical exercise in a moving crowded space that is normally not considered as an appropriate place for exercise?

Opportunity

Commuters normally spend around 2 hours every day in a subway and most of they are willing to find a way to utilize this time in spite of looking at their cell-phone.

 
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Lisa walked into the station feeling tired and sleepy.

 
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Lisa saw there are some new equipments in the car and a man is using them to do physical exercise.

 
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She looked up and saw an instruction telling her how to use it.

 
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She walked toward the equipment and decided to follow the instruction and give it a try.

 
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She leaned on it and started to do isometric exercise.

 
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After the exercise, she felt refreshed and ready to start her day.