SubX
Intervention IxD
Challenge
How to encourage people to do physical exercise in a moving crowded space that is normally not considered as an appropriate place for exercise?
Opportunity
Commuters normally spend around 2 hours every day in a subway and most of they are willing to find a way to utilize this time in spite of looking at their cell-phone.
Lisa walked into the station feeling tired and sleepy.
Lisa saw there are some new equipments in the car and a man is using them to do physical exercise.
She looked up and saw an instruction telling her how to use it.
She walked toward the equipment and decided to follow the instruction and give it a try.
She leaned on it and started to do isometric exercise.
