SubX

Intervention IxD

INT IxD: Bio

Challenge

How to encourage people to do physical exercise in a moving crowded space that is normally not considered as an appropriate place for exercise?

Opportunity

Commuters normally spend around 2 hours every day in a subway and most of they are willing to find a way to utilize this time in spite of looking at their cell-phone.

INT IxD: Features

INT IxD: Image

Lisa walked into the station feeling tired and sleepy.

INT IxD: Text

INT IxD: Image

Lisa saw there are some new equipments in the car and a man is using them to do physical exercise.

INT IxD: Text

INT IxD: Image

She looked up and saw an instruction telling her how to use it.

INT IxD: Text

INT IxD: Image

She walked toward the equipment and decided to follow the instruction and give it a try.

INT IxD: Text

INT IxD: Image

She leaned on it and started to do isometric exercise.

INT IxD: Text

INT IxD: Image

After the exercise, she felt refreshed and ready to start her day.

INT IxD: Text