Do as a pirate does
This is a thesis about pirates and piracy. Designers hate piracy. We were told pirates are the natural enemy of designers and the corruption of this industry. Nevertheless, I still decided to choose piracy as my topic because I believe that we have to challenge what we believed in order to make changes.
“Inventors were not heroes at all, but everymen. ”
Adrian Johns, Piracy: The Intellectual Property Wars from Gutenberg to Gates
During my studies as an industrial designer, I gradually realize that the design world is a bubble. I have witnessed the continuous reinforcement of this bubble using difficult and confusing tactics and jargon, like design thinking. All the above are marketing tools that aim to emphasize the value of design and further increase its commercial value. While we’re putting designers on a pedestal and heroizing them, the voice of users is neglected at the same time.
But the design industry is developing to be more inclusive and user-centered, from the most common approach co-creation to community-centered design, then to some more extreme ones, like open-source design. The conversation about bringing democracy to the practice is becoming more and more mainstream. However, even though all of the approaches are challenging the unbalanced power structure between designers and consumers, none have made a significant change in the design world, where users are still considered as mindless consumers. When facing a wicked problem like this, we have no choice but to be radical and subversive.
“No, you can’t force other people to change. You can, however, change just about everything else. And usually, that’s enough.”